Packaging design agency brandpack has recently moved its activities to new company headquarters in Hamburg. The design metropolis in northern Germany is the perfect place for the specialists under the direction of Andreas Schabert to pool their expertise in design, brand management and the technical implementation of packaging solutions. Formed by the rlc | packaging group, brandpack became an independent company at the beginning of this year.
brandpack implements the needs of a brand at all stages of the packaging value chain. The experts take all relevant aspects into account, from
brand identity to the packing process, to develop new concepts in a perfect synthesis of material, design, graphics and finishing.
Design, brand requirements, technical feasibility
This is where the company benefits from its “origins” as part of the rlc group, a leading system supplier for packaging solutions. “Familiarity with
the exact procedures, from the initial design idea, production and packaging to the packing process, are key components of efficient and attention-grabbing design concepts,” says Stephan Bestehorn, rlc | packaging group managing partner. “In addition, the designers at brandpack know exactly how brands work and how to leverage packaging for effective positioning.”
brandpack’s design solutions draw on the entire range of materials and integrate all of the individual packaging elements to best serve the brand
and the product, whether in a tube, pot, glass bottle or folding box. As General Manager of brandpack, Andreas Schabert brings many years of
experience in packaging design for high-end brands. His previous positions include Director of Global Packaging Development at Beiersdorf AG. Working with a broad network of partners and suppliers, brandpack also offers consultation services in fields such as innovation and lean
development, and the implementation of design trends.
