A powerful, simple, and fun technology for smart packaging!
The GualapackGroup embraces the augmented reality sphere in signing an exclusive agreement with Ubleam, a French awarded startup. The partnership grants the GualapackGroup the exclusivity to print the Ubleam codes on flexible packaging supplied on reels in Europe, and Worldwide on its stand-up and spouted pouches.
Ubleam offers a quick and simple way to access digital from real world using mobile and a customizable, aesthetic and original “smart” logo called “bleam”. The new concept adopts a robust 3D patented functionality. The tool enables the GualapackGroup’s customers to turn their packaging and logos into a lead or information gathering instrument, engaging users through value-added applications .
Besides, the adaptable and versatile bleams can be featured on customers’ packaging and be enriched with promotional games, products’ information and much more; it also provides an analytical dashboard which enables the customers to track the details of how users are interacting with their smart and personalized logos.
But the unique Ubleam technology comes as well with the possibility for the brands to use advanced apps which will implement a number of functionalities, like customer relationship, industrial traceability and marketing booster, with for example the BleamWin, a virtual “scratch and win” game. In the upcoming weeks, Ubleam and the GualapackGroup will collaborate and offer the brands some new apps to differentiate their products and enrich their consumers’ experience.
With Ubleam, the GualapackGroup offers ways to bring together the digital network with a collaborative approach, without requiring overbearing or risky investment beforehand. A free trial of the Ubleam experience is available on our partner’s website; for more information, feel free to contact us at marketing@gualapack.com.
