industrial transformation through the eyes of CAMA and Confindustria
CAMA Group’s headquarters hosted a meeting dedicated to the relationship between technological innovation, skills and the future of the metalworking and packaging sectors.
The event brought together company management, representatives of Confindustria and students from the Maria Ausiliatrice Institute in Lecco, offering a concrete overview of the evolution of production processes and the professional profiles required by industry.
The session opened with remarks from Annalisa Bellante, co-owner of CAMA Group, who outlined the main pillars of the ongoing transformation: collaborative robotics, humanoids, artificial intelligence and flexible automation.
These advanced technologies, she noted, do not replace the human component but enhance its value. To operate effectively, they require well-prepared teams, collaboration skills, empathy and continuous training capable of integrating technical expertise with responsibility.
This vision was shared by Marco Galbiati, president of the metalworking division of Confindustria Lecco, who highlighted how technological acceleration is creating new professional roles: technicians capable of interacting with complex robotic systems, sales profiles prepared for global markets, and specialists able to interpret data, processes and intelligent interfaces.
Hence the importance of investing in young people and bringing them closer to companies through direct engagement initiatives.
On the technical and application side, Alessandro Rocca, sales director, outlined CAMA’s international positioning: over 250 employees, offices in the United States, Asia, Australia, the United Kingdom and France, industrial certifications and a widespread global network of agents.
Rocca illustrated the trends reshaping the secondary and tertiary packaging sector, from high-efficiency systems to integrated lines capable of handling different formats and materials, all the way to the strategic role of packaging design in consumer behaviour.
The theme of multiculturalism was explored by Alessandra Butti, marketing manager, who explained how industrial communication requires different approaches depending on the geographical area.
Languages, platforms, habits and sensitivities vary from market to market, making constant adaptation and attentive listening essential. The final session featured contributions from the international sales team: Alessio Borgo (USA), Francesco Riva (MENA) and Lorenzo Birro (Asia). They shared their operational methods and cultural dynamics related to their respective regions, from managing the first meeting to negotiation processes.
The visit to the production department and the presentations prepared by the students on commercial approaches in different markets highlighted a key aspect of the initiative: technology, no matter how advanced, requires a continuous balance between technical skills and human capabilities.
The meeting showed that the future of the sector will not be built solely with robots and intelligent systems, but through relationships, training and a shared vision. And it is precisely in this dialogue between innovation and humanity that the industrial transformation of the coming years takes shape.
