In a production context dedicated to the processing and packaging of food sauces for industrial food service, a customized solution was developed for the management of semi-wrap labelling on containers of different formats, such as cylindrical buckets with handles and rectangular jerry cans.
The customer involved is the Middle East headquarters of a U.S. multinational corporation among the leading suppliers to Quick Service Restaurant chains and retail food service industries. The group serves hundreds of outlets in the region through integrated manufacturing and logistics facilities.
The client needed to implement a single solution capable of labelling containers of different sizes, with a focus on the presence of the handle, an element that can interfere with the useful label application area. The request included a single system that could quickly adapt to multiple formats and ensure proper label application, considering variables such as shaping and the presence of the handle.


Tailor-made semi-wrap labelling system for multi-format food containers
The project implemented by Etipack, is based on a compact and modular System 1 Turning configuration, designed to integrate in line with existing production. The critical issue of the handle’s presence has been overcome using a guide that allows it to be lifted, clearing the area for labeling. In this process, the operator is responsible for correctly positioning the container at the entrance of the system to enable the guide to function properly.
The heart of the system is an Energy 200 automatic labelling machine equipped with photocell control to manage label step and stop at a predefined position. After being dispensed, the label is held in place for semi-wrap application to the container when the product stops at a three-roller system, consisting of one motorized roller and two free opposing rollers.
This allows for the controlled rotation of the container, ensuring the label is applied in the intended position with accuracy. The entire system is configurable via HMI interface with 7” touch screen, designed with intuitive graphical logic and extensive customization possibilities, according to the line requirements.

Features include parameter configuration for different formats, access management by user levels, and revision monitoring to ensure traceability of changes and operational control. The system lends itself to use in production environments with demands for flexibility and reliability, where the variety of formats and the presence of elements such as handles require specific solutions.
The modular approach, combined with custom components and simplicity in operational management, enabled the client to integrate a versatile, robust and reliable solution capable of handling different types of packaging with a single system, while maintaining the operational simplicity required in low manning production environments.
The system’s ability to handle critical components such as handles and to adapt smoothly to containers of varying sizes made the project particularly well suited to the needs of a facility geared toward widespread distribution, where precision and ease of handling are key determinants of logistical efficiency.
A complete range for the food industry: solutions for manufacturers and machine builders
Labelling plays a crucial role in the food industry, where packaging solutions are very diverse and constantly evolving. To cope with this dynamic market, Etipack has developed a complete range of tailor-made solutions for both food manufacturers and machine builders. These solutions cover product labelling and handling, as well as complementary applications that support marketing and packaging activities.
